Nowadays, every small and big business depends on SEO for the overall growth of the business. Deciding the right SEO practice can be confusing; consult the best SEO services in Lucknow if you own a business website. So, what are the best SEO practices? Well, they are basically the set of guidelines or processes to improve the website ranking and organic traffic.
The right SEO strategy can help to bring huge potential traffic to your website. No matter, there are plenty of ways to get customers, but using best practices for a consistent period is important for long-term growth.
In this blog, we have done deep research for the best on-page SEO practices that are worth trying for content optimisation on search engines. If you are confused about how to choose best SEO services in Lucknow then you must go through this blog to be more clear.
What is on-page SEO?
On-page SEO is also called as onsite SEO, which involves optimising particular sections or parts of a website to make it rank higher on Google. It can be updating some sections of the website, page, title tags, internal links, and much more.
The concept of on-page SEO is simple. Google checks for keywords that match the user perspective, and if Google finds your website content useful, it shows it in the top result in Google.
How it differs from Off-page SEO?
On-page SEO includes every content in the website, while off-page SEO involves focusing on outside stuff of the website like guest posting, marketing, branding, link building etc. you might have heard about backlinks, these are a crucial part of off-page SEO.
Both on-page and off-page are equally effective for content optimisation. It’s better to focus on on-page SEO more because it focuses on user intentions, and that is what Google wants. If you want to rank higher on Google, you must focus on humans first.
Best on-page SEO practices that are expert-proven
Always write unique and rare content
Content is the backbone of SEO. Focus on creating valuable and unique content that resonates with people. This applies to every part of the content, including meta titles, descriptions, image ALT tags, and all other areas of the website. Whatever you post, make sure it’s original and satisfies user search intent.
You can also use any good keyword research tool to find high search volume keyword and include it accordingly in your content.
Get your keyword placing the right
Once you get high search volume keywords, you can decide on your primary and secondary keywords and place them strategically. It is best to include targeted keywords in h1,h2, h3, the first paragraph, and the ending paragraph. Google crawls your content from top to bottom like a reader does. So it’s important to place target keywords in a natural way without breaking the flow of the content.
Always optimise your title tag
The title tag refers to the main title of the webpage, which is displayed on the top of the page, so it’s one of the crucial ranking factors. It is normally the set of HTML codes and the first thing that visitors see on Google. You can use site audit tools to optimise the title tags and fix the duplicated tags and errors accordingly.
Interactive meta description
The meta description is generally one or two lines that describe what your website is about. It should be short, catchy, and informative in order to grab user attention, or else you might lose visitors.
Keep it short and simple, google accepts up to 120 characters meta description, and the remaining character is trimmed. The best practice is to use active voice, use target keywords, and CTA in the meta description.
Organise your content using proper headings and subheadings
Headings are a crucial part of SEO because it helps the user as well as Google to understand the page structure and content in a better way. If it’s the main title, then give it H1, and further organise subheadings and smaller sections with H2 and H3. This way, you can make your content look more clean and organised.
Optimise URLs and make it user-friendly
Keep your website URL short and informative, which can be easily remembered by the visitor. Remove random numbers, dates, and other unnecessary information which is not connected to the website. The best thing you can do is use target keywords in the URL to make it look relevant and clean.
Internal and external linking
Internal links are links that are interconnected within the same website page. Its purpose is just to get noticed by Google during crawling. In the same way, external links are the links that redirect to other website pages. External links might not benefit your website, but it improves the user experience because you are redirecting them to relevant content to offer better service.
Conclusion
In the end, it’s all about providing relevant service that fulfils Google’s intention. Above are some of the basic yet very important on-page SEO practices that you must look into if you own a website. There are plenty of advanced SEO tactics too that affect ranking factors, but first, you have to begin with a basic step to optimise your content and make it relevant and valuable to the user.
At Reuben Infotech we are thoroughly trying to cater to the needs and bring about a revolutionary change in the field of SEO. This is primarily the reason why most people confer us as one of the top SEO services in Lucknow.
